Less Coverage, More Revealing

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If you thought Zoe Saldana was hot as a giant blue alien, wait till you see her in the new Calvin Klein underwear campaign. Envy is the third and final instalment of the Calvin Klein Underwear Coverage Level System – a revolutionary shopping system designed to assist women to find the perfect fit and coverage from lots to less. Suitably, the racy new campaign features Ms Saldana with a more revealing silhouette, flaunting a sleek sexy look with minimal coverage. The campaign has embraced marketing advances with the launch of a micro site – www.nothingtohide.com – where you can view three videos of the muse as she uncovers, reveals and shares little known details about herself whilst flouncing around looking all provocative. Also for your viewing pleasure are a series of photos shot by fashion photographer Mikael Jansson, which along with the videos, will provide a saucy campaign for Calvin Klein and the label’s innovative ideas.