Eat, play, love

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Forget playing video games all weekend, mucking about on Facebook, or even playing with yourself… It’s time to ‘Play Melbourne’ – which is the theme Tourism Victoria recently went with to bring in your good tourist dollar. Following the state’s proud boasting of having delivered the longest running tourism campaign in the world with its ‘You’ll Love Every Piece Of…’ advertising, comes something even greater. Get this: every week for 52 weeks, Tourism Victoria will be giving away a trip for two to Melbourne with all expenses paid! The only catch is, after each weekly draw, which happens on a Wednesday, winners will need to fly to Melbourne by the following Friday. No ifs, no ands, no buts about it. And if you’re not spontaneous enough to quickly pack your bags, love, the prize goes to the next entry drawn for that week. Entry details are at www.playmelbourne.com.au.

Also, there’s a nifty ‘Play Melbourne’ app that works by pointing your smartphone’s camera at a Melbourne street and it then ingeniously telling you what’s hot to do in that location. And boy does Melbourne have a lot to do… There are its famous laneway clubs, pubs and winebars; plenty of shopping; countless art galleries; live music venues; and food, glorious, food to enjoy – from the simplest of cafés to the chicest of restaurants. But will you fit it all in the one trip?