Seeing pink

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Throughout all of October you’re sure to be seeing a lot of pink. It’s Breast Cancer Awareness Month, of course, and while some incorrigible brand managers will be schmoozing merchandisers to put their magenta wares front of display even if their businesses aren’t supporting the cause (naughty Moët), others are sincerely wearing their pink hearts on their sleeves. Cream rounded up a few decent brands doing their bit for breast cancer awareness, each donating part or full proceeds to various related charities.

First up is Clearly Contacts, who already do a dandy job in providing high-end eyewear for consumers at very generous prices. Throughout October, too, the cluey online optical outlet is giving all profits from the sale of pink-hued specs to the National Breast Cancer Foundation (NBCF). Choose from, for example, a pair of gorgeous Gucci dark rose frames, pictured up top (model number 1525-Z3K, RRP $168), Just Cavalli’s tequila sunrise-connoting specs (middle model 125-T83, RRP $78), or Escada’s take on a pink and orange blend (bottom, model VES 054 6YM, RRP $128). For more information visit www.clearlycontacts.com.au and get excited about their online ‘virtual mirror’ where you get to see just what the glasses look like on before you buy.

Designer Gail Elliott of unique label Little Joe Woman is promising the NBCF 100% of the proceeds of every seahorse print t-shirt she sells. The specially designed tee is made from pure cotton and available in white or black and stamped with a cute seahorse, RRP $119. Visit www.littlejoeny.com to order yours.

Supporting people with breast cancer is as important as supporting awareness, so on a literary note, it’s good to have information that helps women, men and couples understand cancer’s side effects and how to overcome them to achieve greater intimacy and strengthened sexual relations post-diagnosis. Even better when this information is for free. Patty Brisben is the founder of Pure Romance, an in-home party company that sells ‘relationship enhancement’ products. As a side project, she’s co-penned an e-book called ‘Sexy Ever After: Intimacy Post-Cancer’ which is available free to download during the month of October from www.pureromance.com.au.

It’s great to see the beauty industry backing Pink Ribbon month, with cleverly monikered haircare company, Great Lengths, running a ‘Pink Hair To Show You Care’ campaign. The innovative programme incorporates the brand’s pale pink and hot pink hair extensions that are available at just $10 a strand (including application and future removal) with the full amount per sale going directly to the National Breast Cancer Foundation. Visit www.greatlengths.com.au/pinkhair for more information. Then brighten up your locks, and somebody else’s day!

For something a little more on the butch side but still very pink, there’s the Wonderball by Gray-Nicolls. The cricket attire brand is backing NBCF by donating $1 from the sale of every pink Wonderball sold. So far Gray-Nicolls has raised over $250,000 for breast cancer research in Australia and New Zealand. And we say ‘Howzat!’ to that. RRP $14.95, visit www.gray-nicolls.com.au for stockists.

With the Melbourne Cup around the corner, a trio of designers have jumped onto the good ol’ charity wagon to create splendid hats for which proceeds from the sale of will go to the McGrath Foundation to fund McGrath Breast Care Nurses. The initiative is cleverly titled ‘The Pink Hat-Trick’ and features limited edition hat designs by fashion doyennes Camilla Franks and Natasha Welsh, and milliner Jane Lambert. Oh, and it’s sponsored by Mount Franklin, the bottled water brand that’s putting pink lids on its packaging to raise funds for the good cause for eons. Each hat, pictured, is priced at $150 (including postage and handling) and can only be ordered online at www.facebook.com/MountFranklin.

Injecting a little quirk into the good cause, The Porch is an outdoor furniture company speciliasing in Adirondack chairs. These are those typical American lawn chairs you see with a wide slatted back, hence are perfect for use as an alternative canvas. The Porch has joined hands with the National Breast Cancer Foundation and a host of artists and celebrities to present their Pink Chair-ity Auction. Ten Adirondack chairs will be painted, carved, decorated or otherwise enhanced by artists and celebrities with all proceeds donated to the NBCF. Before the auction, the chairs will be on display at prominent gardens and exhibition spots around Melbourne from February to May 2012, with the auction ending on eBay on May 11, 2012. Confirmed contributors include Suzie Wilks, Alyce Platt, Peter Russell Clarke, Jodie Pratt, and Jamie Daddo whose chair is already completed (pictured). Profiles on each of the artists can be viewed at www.theporch.com.au/artists.

“Painting Adirondack chairs for charity fundraisers is very popular in America, so we thought it would be a perfect way we could use our signature product to help,” says Julie Athanasiou, co-owner of The Porch. “My own mother is a breast cancer survivor, and I’ve always felt grateful to the improved treatment which meant her survival. If it wasn’t for the research funds of organisations like the National Breast Cancer Foundation then the outcome might have been different.”

With one in nine Australian women diagnosed with breast cancer by the age of 85, most of us will know someone affected, or might be affected ourselves. So now’s the time to stock up on all the pink you can get your hands on.

 

For more information on The National Breast Cancer Foundation, visit www.nbcf.org.au or phone 1300 708 763.

Lead photography by Antonino Tati.