A new fragrance from Westwood for wanton lasses

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Leave it to Vivienne Westwood to deliver yet another cheeky fragrance, this one aptly titled Cheeky Alice. Viv says it’s “a natural seducer; charming and alluring” and alludes that the wear is “aware of her feminine power of seduction”. So put it to the test!

Indeed, Cheeky Alice combines traditionally feminine notes (lily of the valley immediately catches your attention as the top note, followed by a bouquet of heart notes) with a base note of woodier peony blended with rose. Even the bottle looks like a flask of magic potion; ready for you to spray on and cast your magic thing, and features a stunning Varga-esque illustration by the brilliant Maly Siri.

Cheeky Alice is available from David Jones, Myer, The Perfume Connection and selected pharmacies, $95 per 50ml eau de toilette and $125 per 75ml eau de toilette.