Alphabet’s treat

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StyleAID, the exquisite fashion fundraiser showcasing the best of local Perth and international fashion are gearing up for their biggest celebrations yet, hitting the 15-year mark in 2012, and putting on a fashion show to beat all shows at the Burswood Entertainment Complex come Friday 27 July.

Each year, StyleAID announce a winner of the Betts Creative Designer Award, and this year it’s emerging Perth label, Monster Alphabet (dress featured above). Long-time sponsor of StyleTREAD, Betts continue to create opportunities for emerging Perth designers as they celebrate their 120th year being a wholly West Australian owned and operated business.

Monster Alphabet will receive a $5,000 grant and priceless advice from mentor fashion professionals and the 2012 panel of judges to further establish their business. Monster Alphabet designer, Sarah Watanabe, believes the award will enable much needed exposure for the rising brand.


StyleAID takes place at the Burswood Entertainment Complex on Friday 27 July.

For more information and tickets, click here.


(above image)

From Monster Alphabet’s Spring Summer 2012-2013 Collection

Photography Shirin Carter

Model Steph Wood

Hair Phoebe Limanta

Makeup Phoebe Limanta