LL Cool J’s ‘Authentic’ new album

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One of the first records this scribe ever reviewed was LL Cool J’s I’m The Type Of Guy back in 1989. Yes, yes, I’m showing my age. Since then, the J has gone on to wreak havoc on MTV and Youtube, win a couple of Grammys and be inducted into the Rock and Roll Hall of Fame. Indeed, he’s the first rap artist to have amassed 10 consecutive platinum-plus selling albums. And that’s impressive, to say the least.

Now LL Cool J returns with  a new album, Authentic, which features a most diverse array of collaborators. Underscoring the album’s roots of “being born out of a true love of all music”, contributions come courtesy of Chuck D, Snoop Dogg, Seal, Travis Barker, Eddie Van Halen, even ’70s R’n’B groovers Earth, Wind & Fire.

Says LL, “Collaborating with these myriad artists was an amazing experience and this album got me back to my roots and [so] is for fans across all generations who love real music too.”

Celebrating his 30th year in the music industry and spanning the genres of hip-hop, rock, club music and ballads, Authentic lives up to its name.  Antonino Tati

Authentic is out through 429 Records / Universal Music.