LL Cool J’s ‘Authentic’ new album
One of the first records this scribe ever reviewed was LL Cool J’s I’m The Type Of Guy back in 1989. Yes, yes, I’m showing my age. Since then, the J has gone on to wreak havoc on MTV and Youtube, win a couple of Grammys and be inducted into the Rock and Roll Hall of Fame. Indeed, he’s the first rap artist to have amassed 10 consecutive platinum-plus selling albums. And that’s impressive, to say the least.
Now LL Cool J returns with a new album, Authentic, which features a most diverse array of collaborators. Underscoring the album’s roots of “being born out of a true love of all music”, contributions come courtesy of Chuck D, Snoop Dogg, Seal, Travis Barker, Eddie Van Halen, even ’70s R’n’B groovers Earth, Wind & Fire.
Says LL, “Collaborating with these myriad artists was an amazing experience and this album got me back to my roots and [so] is for fans across all generations who love real music too.”
Celebrating his 30th year in the music industry and spanning the genres of hip-hop, rock, club music and ballads, Authentic lives up to its name. Antonino Tati
Authentic is out through 429 Records / Universal Music.