The new healthy foodie – introducing ‘The Bettertarian’

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You’ve heard of vegetarians, of course. And possibly of pescitarians (people okay with eating seafood), and flexitarians (mostly vegetarian, but occasionally introduce meat into their diet).

Now, a new food philosophy offers a simpler way of eating to feel better about the impact food has on your health and the planet: “bettertarianism”. It’s about consumer consciousness when it comes to enjoying food – discovering how chicken, beef or lamb was farmed, for example. What do farmers do to care for their animals? Is sustainability considered by the food producer – from feeding to packaging?

“Eating today can seem complicated,” agrees celebrity television chef Darren Robertson. “There are endless food ideologies and too many confusing messages, rules and restrictions for achieving optimal health and nutrition [while] minimising your impact on the planet. There had to be a simpler way.”

Hence Robertson is pushing for a new foodie group: The Bettertarian. He says he became one himself when he started asking for information “direct from the source” and making better informed decisions the more specific the information he was given.

The Bettertarian philosophy is focused on having respect for the land and animals. Bettertarians want to ensure the beef and lamb they are consuming has been raised ethically and sustainably.

They enjoy a balanced diet and rest easy knowing their food has been sustainably and ethically produced.

“You don’t have to give up what you love; you can choose sustainable produce and enjoy better meals while feeling better for it,” said Robertson.

Bettertarians also work to minimise waste when cooking and ensure they use all they can from their fresh produce by developing different ways to prepare food.

“Having respect for the land and animals we consume, and the care and efforts of sustainable farmers, the Bettertarian takes the time to learn creative uses for all parts of their fresh produce,” continues Robertson. “Developing new ways to prepare food to ensure no part goes to waste is a step everyone can take to contribute to more mindful, sustainable eating like a Bettertarian.”


For tips on making better food choices visit