Coca-Cola unleashes major ...
Interview with Simon ...
Celebrate International ‘Star ...
The Grand Budapest ...
Peaches Geldof dead ...
Keen on getting ...
The world’s single most highly recognised brand has just unleashed its greatest marketing campaign, aligning itself nicely with the forthcoming FIFA World Cup.
Through its ‘The World’s Cup’ campaign, Coca-Cola “invites the world to celebrate football as a force for social good” (according to the press release, anyway).
One of the key elements of the campaign is strong interactivity with audiences, with the brand promising unrivalled access, participation and conversation between football fans for this year’s Cup event. Heck, some may even get to converse with key players through social network sites such as Twitter, and Facebook.
There’s also a series of documentary-style short films, and the development of something called ‘The Happiness Flag’ which will be the largest photomosaic of its kind, to feature fan faces and messages. And of course, there’ll be a catchy commercial soundtrack to the whole she-bang with the official music anthem for the Coca-Cola 2014 FIFA World Cup campaign featuring key Brazilian artists.
For updates and information, visit www.coca-colacompany.com.
COKE SLOGANS THROUGH THE YEARS…
With the unofficial slogan for Coca-Cola’s latest World Cup campaign being ‘Get Happiness Rolling’, we thought we’d roll out a host of previous, official slogans the cola brand has adopted in the past.
Slogans for Coca-Cola From 1886 to 2006
1886 – Drink Coca-Cola
1904 – Delicious and Refreshing
1905 - Coca-Cola Revives and Sustains
1906 – The Great National Temperance Beverage
1917 – Three Million a Day
1922 – Thirst Knows No Season
1923 – Enjoy Thirst
1924 – Refresh Yourself
1925 – Six Million a Day
1926 – It Had to Be Good to Get Where It Is
1927 – Pure as Sunlight
1927 – Around the Corner from Everywhere
1929 – The Pause that Refreshes
1932 – Ice Cold Sunshine
1938 – The Best Friend Thirst Ever Had
1939 – Thirst Asks Nothing More
1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola (phew, that’s one long slogan!)
1942 – The Only Thing Like Coca-Cola is Coca-Cola Itself
1948 – Where There’s Coke There’s Hospitality
1949 – Along the Highway to Anywhere
1952 – What You Want is a Coke
1956 - Coca-Cola… Makes Good Things Taste Better
1957 – Sign of Good Taste
1958 – The Cold, Crisp Taste of Coke
1959 – Be Really Refreshed
1963 – Things Go Better with Coke
1969 – It’s the Real Thing
1971 – I’d Like to Buy the World a Coke (part of the ‘It’s the Real Thing’ campaign)
1975 – Look Up America
1976 – Coke Adds Life
1979 – Have a Coke and a Smile
1982 – Coke Is It!
1985 – We’ve Got a Taste for You (for both Coca-Cola & Coca-Cola classic)
1985 – America’s Real Choice (for both Coca-Cola & Coca-Cola classic)
1986 – Red, White & You (for Coca-Cola classic)
1986 – Catch the Wave (for Coca-Cola)
1987 – When Coca-Cola is a Part of Your Life, You Can’t Beat the Feeling
1988 – You Can’t Beat the Feeling
1989 – Official Soft Drink of Summer
1990 – You Can’t Beat the Real Thing
1993 – Always Coca-Cola
2000 - Coca-Cola. Enjoy
2001 – Life Tastes Good
2003 - Coca-Cola… Real
2005 – Make It Real
2006 – The Coke Side of Life
2009 – Open Happiness
Luxe City Guides have been telling avid travellers where to go for over a decade now. Well, where to go, nicely! The travel guide series continues to expand, now publishing print editions and apps to keep travellers updated while they’re on the go. Antonino Tati interviews Simon Westcott, the luxury guide brand’s lucky (and very busy!) CEO.
How would you say Luxe City Guides have evolved from their conception 11 years ago?
In some ways, the spirit of the Luxe City Guides has stayed remarkably true to its original conception. The idea came to founder Grant Thatcher when he was told at a party of a photocopied ‘insider’s guide’ to Bangkok by an ex-resident that he simply had to take with him on his next trip. What the acquaintance didn’t know was that Grant was the author. Still today, the guides are written by resident editors with a unique inside track on what is stylish and unique in their cities.
As CEO of Luxe City Guides, would you say your role is fairly hands-on?
Tell me about it! We’re a classic ‘small giant’ company – a global business with hundreds of thousands of customers run by a smart but tight team of enthusiasts. We’ve bought new investment to the business, too, and have ambitious plans to transform Luxe’s digital products and services, and enter the Chinese market. I’ve never worked harder!
You have a background in connection with Lonely Planet, as its publisher for seven years. To many people, Lonely Planet connotes a kind of ‘backpacker’ ethos to travelling, whereas Luxe City Guides seem more luxury-based – looking at its name alone. Would you say there is room for both budget travel ideas and luxury travel suggestions in the one guide?
Well, for the last five years I have also set-up boutique and luxury hotel guide and booking service, Mr & Mrs Smith. And my personal tastes have always run to the chic and comfortable! In fact, Lonely Planet was a broad church and we did a lot on my watch to make it more relevant to the cashed-up ex-hippies that still loved and used it. Most importantly, though, Luxe City Guides value quality, craft, the unique and individual, the most interesting… It’s not really about ’80s gold-tap luxury. We’re quite comfortable saying a place has divine food and a drab interior, or living it up at a sexy new rooftop bar – it’s not about how much money you spend but [about] the experience it buys.
Luxe have created many apps already – 21 at last count. How different is creating an app as a guide, compared to creating a guide in the traditional physical format?
At the moment, Luxe’s apps are pretty much a kind of e-book on your phone. Our new version will have more pics and maps, extra content and more contemporary design and functionality. Of course in many ways apps are perfect in the rapidly changing landscape of modern cities, but we’re also interested in exploring how technology can help us update our print guides more regularly. I like to think of the guides as the ‘original app’ – they fitted in your pockets long before phones did.
Is it difficult keeping on top of updates? Do you have people in different locations constantly updating you with information of what’s hot, new and happening?
Yes, since the model is driven by resident editors, and a big part of our investment is going to be on making sure recommendations are updated more regularly (as much as monthly). This won’t be a breathless list of what’s new and hot though – it will still be rigorously curated and we’ll only recommend what we truly believe worthy of the guide.
Is it a very long process selecting appropriate hotels to include, and have you stayed in many of the places suggested in your own guides?
Through my work with Mr & Mrs Smith I have been lucky enough to have stayed in many of the region – and world’s – best and most interesting hotels. Luxe actually focuses more on what to do when you’re in the destination – we’re especially good on restaurants, bars, shopping, spa and beauty, art and activities – but we do give a small selection of our favourite hotels in a city – again, from our resident editors’ perspectives.
Can you tell us about any of the new guides to be released in the next 12-24 months?
We’re publishing our first guides to new destinations in two years this year – to Kuala Lumpur, Rio de Janeiro, Sao Paulo and Buenos Aires. I’m going to help with the research to Rio, personally! [There’s also going to be] a new look website with more free destination content, in a few months.
What three general travel tips can you provide Cream readers that you think are often overlooked but that you know will make a holiday that much better?
(01) Look at what’s being advertised on flyers and posters in the city that you’re travelling in – often they’re the most interesting gigs, shows or concerts. (02) Have a haircut – it’s a great way to connect with locals. (03) Pick a restaurant in a residential suburb – again, you won’t be surrounded by people with guidebooks on their tables…
For more information, visit www.luxecityguides.com.
In celebration of the global Star Wars fan holiday, which is on May the 4th, fans can dust off their Jedi robes (the dudes) or roll their hair into cinnamon buns (the ladies) or just go dressed as their usual selves to enjoy the celebrations across 52 locations in Australia and NZ.
A mammoth movie marathon will be happening across the two countries where all six films from the epic space saga will return to cinemas in Digital 2D.
Tickets go on sale today, and – getting back to that dressup talk – there will be prizes for the best dressed, including the chance to win a wicked trip for two to the Star Wars Celebration in California next year.
Check out www.facebook.com/StarWars.AUNZ for more details on how to win and purchase tickets and keep checking your local cinema guides for where the action is at.
On Saturday, May 3rd:
Star Wars: Episode I The Phantom Menace
Star Wars: Episode II Attack of the Clones
Star Wars: Episode III Revenge of the Sith
On Sunday, May 4th:
Star Wars: Episode IV A New Hope
Star Wars: Episode V The Empire Strikes Back
Star Wars: Episode VI Return of the Jedi
Single-day tickets will be available for either Episodes I-III and/or Episodes IV-VI.
The reason the particular date of May the 4th has been selected to celebrate Star Wars Day is simply because of the excellent pun it plays with: “May the 4th be with you” – geddit?
Wes Anderson is renowned for creating super-surreal films – the kind that most of us wouldn’t even dream of.
From ‘Rushmore’ and ‘The Royal Tenenbaums’ to ‘Moonrise Kingdom’ and ‘The Darjeeling Limited’, the director peppers his films with the most colourful of characters – most of them somewhat short of the full quid.
His latest offering, ‘The Grand Budapest Hotel’ is no exception. That said, it’s an exceptional movie! From the very first frame to the very last, this is a non-stop comedic drama that will have you on the edge of your seat with suspense if not see you rolling in the aisles with laughter. Indeed, I’d go so far as to say this is Wes’ best film yet; it had me that hooked.
The film follows the adventures and mishaps of a guy called Gustave H (played to perfection by Ralph Fiennes). Gustave is a legendary concierge at a famous (albeit totally made-up) European establishment called The Budapest Hotel.
While the guy looks like he sincerely loves his job – pandering to the rich and famous, some suspect that he is really after his guests’ riches, given that most of the ones he favours are very, very old.
The story is actually told by Gustave’s protégé, a lobby boy named Zero – and it is told mostly in retrospect since Zero himself is now older and owns the grand hotel.
As can be expected from any Wes Anderson film, the cast is utterly star-studded. How’s this for an impressive role call? Adrien Brody, Willem Dafoe, Jeff Goldblum, Harvey Keitel, Jude Law, Bill Murray, Edward Norton, Jason Schwartzman, Tilda Swinton, Tom Wilkinson and Owen Wilson – with many of these actors having been seen in previous Anderson films.
The thing is, though, in this particular movie, most of the actors are so well made up into fantastical characters that you hardly recognise them at first. We won’t spoil the fun, suffice to say that you will enjoy playing ‘Guess Who’ while watching this flick.
Another thing you’ll get a kick out of is the mis-en-scene (that’s French for sticking-stuff-into-each-scene-so-that-it-looks-genuine). Where some directors gratuitously decorate much of their sets, Wes – whose work is often critiqued as being heavily stylised – hasn’t put anything into this picture that does not belong. Every bauble, every trinket, every book and bell, every mountain and every molehill, even the most minute detail as a vintage pinup poster, is positioned just so for good reason.
In sum, this film is the perfect example of what cinema ought to be: a form of escapism via a fascinatingly convoluted plot that keeps audiences on their toes, but doesn’t stretch tooooo far to do our heads in.
To celebrate the grand release that is ‘The Grand Budapest Hotel’, Luna Cinemas Leederville is hosting three special opening nights on April 10, 11 and 12. The cinema will be transformed into the Grand Budapest Hotel with patrons literally ‘checking in’. The cinema’s lobby and interior will be decked out with some very ‘Wes’ touches, while the building’s outside walls will have spectacular projections imagery thrown onto them. It truly will be a magical night out. For ticketing information, visit www.lunapalace.com.au.
Click on the poster art below to view the film’s trailer.
Twenty-five-year-old Peaches Geldof, daughter of Live Aid founder Bob Geldof, was found dead in her home in Kent, England yesterday.
Nobody knows yet how the young Geldof died, but in her last hours she posted a photograph on Twitter of she and her mother, Paula Yates, ex-wife to Bob Geldof and lover of INXS singer Michael Hutchence.
Though the lives of Peaches’ parents were fraught with controversy, she seemed to lead a somewhat charmed life at first, seen at all the hip parties, doing a spot of DJ-ing, even trying her hand at fashion journalism and modelling. Here she is pictured modelling for underwear brand, Ultimo. She even wrote and presented her own documentary television program, ‘Peaches Geldof: Teenage Mind’.
Soon, though, excess drinking and heavy drugs entered the picture and the socialite was being photographed less for her red-carpet looks and more for her shambles-like appearances in nightclubs.
In one well-reported incident in 2008, Peaches was caught on camera allegedly buying drugs from Amy Winehouse’s dealer. Ultimo fired her a couple of years later for another public allegation of drug use, terminating her six-figure contract.
In 2010, her father pleaded with her to go into rehab for an alleged heroin addiction, which she avoided.
Eventually, though, Peaches shied away from the social scene, saying that the memory of her own mother’s overdose stopped her from going further down the spiral.
Her mother, Paula Yates, was found dead in September 2000, when Peaches was only 11, from what has been reported as “an accidental drug overdose”. Yates regularly took heroin and other narcotics, and was constantly in the headlines due to a very public divorce from Bob Geldof and her tumultuous relationship with INXS singer Michael Hutchence.
Upon the death of her mother, Peaches once told the press: “I remember the day my mother died, and it’s still hard to talk about it. I just blocked it out. I went to school the next day because my father’s mentality was ‘keep calm and carry on’.
“So we all went to school and tried to act as if nothing had happened. But it had happened. I didn’t cry at her funeral. I couldn’t express anything because I was just numb to it all. I didn’t start grieving for my mother properly until I was maybe 16.”
Following her death, her father Bob said in a family statement: “Peaches has died. We are beyond pain. She was the wildest, funniest, cleverest, wittiest and most bonkers of all of us.”
Peaches Geldof leaves behind her husband, punk musician Tom Cohen, and their two sons, Astala Dylan Willow and Phaedra Bloom Forever.
There once was a time when kids commonly had aspirations to become rock stars. Not so anymore, with ‘being a DJ’ becoming a more popular response to the question: What do you want to when you grow up?
Whether you’re keen to do a little disc-spinning or to turn DJ-ing into a fulltime career, you should be interested in the annual event that is ‘Your Shot’.
Conceived in 2010 by dance music aficionado Steve Pillemer, ‘Your Shot’ aims to give kids that flock to music festivals and DJ gigs the chance to become a king (or queen) disc-spinner themselves.
Pillemer set out to create the very first DJ competition where absolutely no DJ experience was necessary, providing a select group of contestants with full DJ training and the chance to perform at some of the biggest festivals around the world.
Fast forward five years, and ‘Your Shot’ receives more registrations than Australian Idol and X-Factor (Fact!) while continuing to unearth some of Australia’s most exciting and innovative DJ talent.
Oh, and will you have a look at the prizes? Each state winner scores their own set at Stereosonic Music Festival as well as flying overseas to perform at some of the world’s hottest destinations, including BPM in Mexico, Snowbombing in Austria, Paradise Club in Mykonos and Sound Nightclub in Los Angeles. And for the first time in 2014, each Your Shot winner will score a mentoring session with one of the world’s most renowned DJ/Producers, Tiësto.
So what are you waiting for? You’ve got to be in it to win it. Entry information is available at www.yourshot.com.au.
See the ‘Your Shot’ promo video here.
And for registration info and updates, visit facebook.com/yourshot.
The new Disney flick ‘Muppets Most Wanted’ hits cinema screens this week. Here are five reasons you’ve gotta see it…
01. The film harks back to the old-style TV show where even the show’s theme song gets a couple of rotations; and who didn’t love that show’s intro?
02. Tina Fey can actually sing! Sure, there’s one scene in which she loses key on purpose, but for her big ‘prison’ number, the ‘30 Rock’ star truly rocks.
03. There’s a heap of cameos who don’t go too far in stealing the show. Thank you Salma Hayek, Stanley Tucci, Lady Gaga (blink or you’ll miss her), Usher, Tom Hiddleston, Ray Liotta, Christoph Waltz, even – good gosh – Josh Groban and Celine Dion.
04. Ricky Gervais is not as annoying as he can be in movies. It’s all good and well when he plays an arrogant character on the telly – you can simply switch channels. Alas, in ‘Muppets Most Wanted’ he’s actually quite charming to watch.
05. The merchandising is looking awesome including cool t-shirts available at online store Threadless.com (ranging from $9.95 for kids tees to $25 for tees emblazoned with icons like Animal and Beaker) to Kermit onesies going for a song online.
‘Muppets Most Wanted’ is in cinemas April 10.
It’s not the first time a celebrity has posed nude while heavily pregnant for the cover of a magazine. First Demi Moore did it for Vanity Fair, then Cindy Crawford for W magazine, and later Britney Spears for Harper’s Bazaar. Now, Perth model Megan Gale has been photographed, clothes off, baby bump proudly showing, for the cover of Marie Claire Australia.
Upon the magazine’s newsstand release, Gale posted on her Instagram page that she was rather nervous about it all:
“It was quite a daunting experience posing for a magazine without a stitch on, a concept not new to me, but something I haven’t done for many years – and obviously never done at 30 weeks pregnant,” she wrote.
Thirty-eight year-old Gale and her 26-year-old Richmond AFL partner, Shaun Hampson, are expecting the bub will be born mid-May, while Gale says she will be taking a half-year hiatus from modelling to focus on caring for the newborn.
Due to a gruelling schedule that included posing with wife Kim for the recent cover of Vogue magazine and then having to respond to all the flak they got from that, Kanye West has had to postpone his Australian tour.
Nah, not really. Due to unexpected timing requirements to finish his highly anticipated new studio album, scheduled for a 2014, release, Kanye West regretfully announces the postponement of his upcoming tour dates in Australia.
The tour dates originally scheduled from May 2 to May 11 will now be played from September 5 to September 15, 2014.
All tickets for the previously announced May show dates will be honoured for the new September dates without the need to exchange, so hold on to ’em, kids!
Any ticket holders unable to attend on the rescheduled date must contact Ticketek before 5pm on Wednesday 30 April to arrange a refund.
Visit www.ticketek.com.au or phone 132 849.
New ‘Yeezus Tour’ dates are:
Perth Arena – Friday September 5
Adelaide Entertainment Centre – Sunday September 7
Rod Laver Arena
Tuesday September 9
Wednesday September 10
Qantas Credit Union Arena
Friday September 12
Saturday September 13
Brisbane Entertainment Centre
Monday September 15
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